Brand identities and websites, including concept brands built from scratch to show what's possible.
A cozy bakery and café serving quality coffee, fresh bakes, and feel-good bites. The goal was a brand that makes people smile before the first sip: a bubbly hand-lettered wordmark, a cloud mascot holding a cup of coffee, and one bold blue carried across cups, bags, boxes, and the storefront. Lines like "coffee worth floating for" and "stay above it" give it a voice.
A zero-sugar energy drink built around speed. The trailing stripes on the wordmark read like motion blur, and a strict black, silver, and red system gives each flavor (Dark Matter, Subzero, and Redline) its own look while the whole line stays unmistakably Nitro. Built for what's next.
A hydrating facial cleanser built around softness and clarity. The flowing strokes of the wordmark echo moving water, and a pink-to-lavender-to-blue gradient carries from the logo to the pump colors. The system covers the bottle, labels, box packaging, an e-commerce product page, and campaign imagery.
A boxing gym had a basic template site. We redesigned it around what makes them different: coaches who are real fighters. The new concept puts a "book your first class" button on every screen, shows today's hours at a glance, and adds a live round timer that makes the page feel like the gym floor.
We put our own brand through the same process we use for clients: several directions, a dozen logo concepts, three color palettes, and round after round of feedback. The final badge mixes an established, heritage feel with a loud, futuristic edge, and it holds up from a billboard down to a browser tab.